When starting a project with your Designer, make her job easy from the start by providing her with a “Care Package”.
This Care Package should include:
1) All HIGH RESOLUTION photos/illustrations you could envision being incorporated into the design. High resolution is key to attaining the highest quality of the photos when a design needs to be PRINTED. For WEB related designs, photos do not necessarily need to be high-res but it doesn’t hurt. Disclaimer: Do NOT think every photo will get used. Trust your Designer to pick and choose what would be best for the design.
Needed for layout projects like: Brochures, Websites, Advertisements (Print & Web).
2) All the EDITED copy you plan to include into the design. Edited is key to maintaining the integrity of the design’s layout. Altering the length of copy can completely change a layout leading to extensive edits or even redrafts.
Needed for layout projects like: Newsletters, Books, Brochures, Websites
3) Any REFERENCE photos that demonstrate specific type schemes, color schemes, style, imagery, etc. that you would like to see in your design. Disclaimer: Do NOT expect all references to be reflected in the design. Trust your Designer to know what elements work well together.
4) ORIGINAL files from a previous project on which you want to base the new design. Your Designer will love you for this one. It’s a lot harder finding a typeface than you’d think.
5) A DEADLINE for the project. Please give your designer AT LEAST a week’s notice, PREFERABLY two weeks’ or more. Be mindful of the project’s complexity; this determines the length of said project.
Lengthy projects include: Logos, Branding & Identity, Brochures, Books, Websites, Illustration
Shorter projects include: Flyers, Business Cards, Postcards, Advertisements
And with a little bit of trust and your handy dandy Care Package, you’ve got yourself on the path to a healthy Client-Designer relationship!