Designing a logo can be a grueling task, especially when a client doesn't understand the process or can't clearly express his or her ideas. Well, clients, this post is for you. Here are 4 tips, with examples, of how to convey your vision to your designer:
1. Don’t leave your designer without a game plan.
Bad: “I have no idea what I want. Just do what you do; I’m sure I’ll like it.”
Good: “I’m not sure what I want visually. I do know that since my clothing line targets kids, I want a bright color scheme with fun type. My business's name also alludes to fairytales, so I would like to see that theme depicted in the logo as well.”
Good: “I know exactly what I want. I’ve even provided a rough sketch of the logo.”
2. Don’t clutter your logo with contact information. Save that for your business card.
Bad: “Can you include my website, Twitter, Facebook, LinkedIn, email, phone number, business hours, and/or mailing address in the logo?”
Good: “Can you include my slogan in the logo?”
3. Never ask your designer to infringe on another artist’s copyrights.
Bad: “I like this logo I found on Google. Can’t you just copy it and insert my information?”
Good: “I have provided a few logo examples I found enticing on Google. I would love if you could design images based on Logo A’s aesthetic and use Logo B’s color scheme.”
4. Don’t give vague feedback.
Bad: “It needs to be more sophisticated.”
Good: "Can you replace the current typeface with a thin script to emulate a more sophisticated and delicate design?"
Feel free to print out my handy-dandy "Logo Prep Checklist" as a friendly reminder of what to do when preparing your ideas for your designer. With just a small care package, you'll be six steps closer to having your vision understood by your designer.